Today, there are more blogs on the internet than ever before and they cover a wide variety of topics, from cooking to parenting and from career advice to floral arrangements. Social media platforms may get the bulk of the attention, but blogs are a pivotal piece of the online content space. In order to get a better understanding of the importance of blogs in the digital landscape, we take a closer look at how many blogs are online, how many people consume blog content , and which blogs are the top earners.
In , there are a number of different ways to start and manage a blog online. Where early bloggers often used LiveJournal, TypePad, and Blogger, the field has widened considerably with the addition of services like Tumblr, WordPress, Medium, and Squarespace, which help creators build and maintain sites.
In fact, in February , it was estimated that As of December , 75 million websites run on WordPress. Squarespace is no slouch either. The same goes for content that is organized with headers and separated with visuals.
Below are some additional statistics around the anatomy of a successful blog post. With over half the population searching the web every day, blogging has become a popular way to make money. In , blog posts reigned as the most popular form of content. Blogging is a critical part of any digital marketing strategy. From the number of blog posts written a day to the most popular types of content formats, we cover the top blogging statistics to keep in mind.
From fashion and finance to travel and parenting, there are a variety of different blog types out there. In fact, there are around 3. If you look hard enough, you can find a blog for just about anything.
Finding a topic to blog about and solidifying your niche is an important part of creating a successful blog online. However, just how long and comprehensive your article is depends on your market.
If you run a home and garden blog, you may benefit more from shorter articles with images. They looked at the top 20 traffic-yielding articles from each industry and determined the most popular types of content present. Below is a high-level view of their findings. No one wants to read a big block of text. Multimedia — such as video, images, infographics, eBooks, and more — is becoming more and more prevalent in marketing strategy.
Not only does this make your content visually appealing, but there are SEO benefits that can help it rank better in search engines. When considering the type of media to include, think about your target audience.
What type of media will be easily digestible for them? If you run a food blog, readers want to see the recipe in action — making high-quality photos the most popular form of media for that type of content.
For more insight into which form of multimedia you should work into your content strategy, take a look at the statistics below. Most organizations publish content to increase their organic traffic and generate quality leads. Creating quality content through blogging can help business owners achieve their goals, reach a wider audience, and answer common customer questions. However, the marketing landscape becomes more competitive every day. A blog is one of the most underrated tools —especially if you run an eCommerce website.
Since longer articles work so well, people are publishing longer posts each year. In , only 1. In , that increased by 5. And the length of the average blog post has gone up from words in to 1, words in Although most blog posts are less than 1, words long, articles over 1, words consistently receive more social shares and links than shorter posts. Naturally, these longer blog posts take longer to write. The average time spent writing a blog post went from 2 hours and 24 minutes in to 3 hours and 28 minutes in Spending all that time writing each post makes it harder to publish as many articles, so bloggers are publishing less frequently now than a few years ago.
However, publishing more often is still more effective , for those that are able to do it. Social media is by far the most common promotional strategy. The average B2C blogger or content marketer uses 4 digital tools or technologies to help manage their content marketing efforts.
Headlines are critically important: most people only read the first 2 words of a title or headline before deciding whether to continue reading. And this group is much less likely to report getting strong results than bloggers who always check their analytics. Classifying headlines into 5 different types, here are the percentages of each that people say they find most interesting :. Blog posts with 12 — 18 words or 80 — 95 characters in the title get the most engagements on Facebook. Article titles with between 6 and 13 words attract the most traffic.
The most successful blogs make people want to spread the word. According to a New York Times survey about online sharing habits, the top 5 reasons people share articles via social media or email are:. These are the most common formats B2C and B2B marketers use to distribute their blog posts and other content:. Automated confirmation emails e. Aside from blog posts, these are the most popular types of content created by B2C and B2B marketers:.
YouTube also gets more than 2x the searches of Amazon and 3x the searches of Facebook. The 1 reason cited for not measuring ROI is that it is too difficult. Of all content types, written articles still get the most engagement on social media followed by videos and images.
Domain extensions matter :. Over million people visit WordPress blogs each month , viewing over More than Tumblr skews young: over a quarter And nearly half Medium is also growing quickly as a blogging platform : almost 1 in 10 marketers plans to start using it in the next year.
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